The Path to Recognition:
Services Businesses Staying Competitive in Aus

In an increasingly globalised world where national borders fade into the background, service-based Australian-owned businesses find themselves facing a unique dilemma.  The Australian identity, steeped in history and culture, has always been a source of pride and authenticity.  

However, while product certifications have thrived, the recognition of Australian-owned businesses in various service industries remains an elusive goal.  Many Australian-owned businesses face this predicament.  The consequences of this under-recognition can be significant.

The Elusive Recognition of Australian-Owned Businesses

In the bustling landscape of service industries, the concept of “Australian ownership” often gets lost in the shuffle.  Foreign-owned competitors seem to overshadow the contributions of local businesses, making it difficult for consumers to distinguish between the two.  As a result, Australian-owned businesses do not receive the recognition they deserve.  This imbalance not only impedes the growth of Australian-owned businesses, but also affects consumers’ ability to support the local economy effectively.

A Growing Desire for Australian-Owned Options

Consumers, increasingly mindful of the origins of the products and services they support, express a clear desire for Australian-owned options.  This desire is not rooted in bias or prejudice but in a genuine wish to support local businesses, contribute to the local economy and preserve Australian culture and values.

The 2023 IAB Australia and Pureprofile Australian Ecommerce Report identifies 58% of consumers express a preference for buying from Australian-owned businesses. This preference percentage surges to 69% among consumers aged 60-70 years.

Australian Owned Business Certification: A Natural Solution

Amidst this backdrop, Australian Owned Business Certification emerges as a natural solution, seamlessly addressing the problem without resorting to pushy tactics.  It’s not about undermining foreign businesses but rather, about levelling the playing field and ensuring that Australian-owned businesses get their fair share of recognition.

The Power of Certification

Australian Owned Business Certification is distinct from traditional product certifications. It serves as a testament to a business’s unwavering commitment to Australian ownership and values.  While other certification bodies tend to focus on tangible products, this certification embraces businesses in various service industries, ensuring a wider scope of recognition.

A Mark of Authenticity and Pride

The certification logo serves as a powerful visual cue, quietly reinforcing trust and loyalty. It is not about exclusion; instead, it is a symbol of authenticity and pride that resonates with Australian consumers and businesses alike.  In the realm of service industries, where products are not always the focus, this certification provides an invaluable means of showcasing your commitment to Australian ownership and by extension, the Australian economy.

The Gentle Path to Implementation

To fully embrace Australian Owned Business Certification, businesses in service industries can start by subtly incorporating the certification logo into their existing materials.  It’s a simpler process than one might think. For instance, the logo can be seamlessly added to quotes, invoices and online presences, instilling trust in clients and partners.  It can become a part of marketing collateral, email signatures and social media profiles, quietly conveying the dedication to Australian ownership.

A Unique Opportunity

In the midst of global competition, Australian Owned Business Certification offers service industries a unique opportunity to set themselves apart and communicate their commitment to Australian ownership.  There’s no need to push; the certification naturally facilitates trust and loyalty among customers and partners. It’s not about superiority but about promoting and preserving Australian values in a global marketplace.

We encourage service industries to embrace this opportunity and proudly promote their Australian ownership.  Together, we celebrate the spirit of Australian business ownership, resilience and innovation, ensuring that Australian-owned businesses receive the recognition they deserve.