GET READY TO SHINE:

2024 AUSTRALIAN OWNED™ BUSINESS AWARDS ARE HERE!

Excitement is in the air as Australian Owned announces the launch of the 2024 Australian Owned™ Business Awards! This national celebration spotlights excellence in Australian operations, recognising the outstanding achievements of our Australian Owned Certified businesses.

AWARDS CATEGORIES OPEN FOR NOMINATIONS

These awards are designed to honour businesses that embody a strong commitment to Australian operations, source local supplies and contribute to Australian communities.

EXCLUSIVE PRIZES AWAIT THE WINNERS
  • Engraved Trophy Plaque with the business name and award category
  • Exclusive Digital Badge for display on websites, social media and marketing materials
  • Public Relations Campaign to boost brand awareness and showcase success
  • Tailored Promotional Campaign on Australian Owned’s premium digital and social media channels
  • The ‘Australian Owned™ Business of the Year Award’ winner will enjoy extensive promotion across our digital and social media assets, setting the standard for all Australian Owned certified businesses.
Nominations Now Open
Winners Announced: Tuesday 7th May 2024

Don’t miss the chance to be part of this prestigious event. Nominations close on the 23rd of April 2024. Get ready to showcase your achievements and commitment to Australian operations. Nominate your business today!

NOMINATE NOW

COFFEY TESTING SUPPORTS LOCAL COMMUNITIES

COFFEY TESTING SUPPORTS LOCAL COMMUNITIES

With 65 years in the Construction Materials Testing industry, Coffey Testing has a rich history of supporting the local community. With priorities of nurturing staff, suppliers, clients, and broader communities, investing locally is vital not only for the business’ growth but also for the continued development of the economy.

Coffey Testing is an advocate for increasing female participation in construction and sports, and this is highlighted through their partnerships with the National Association of Women in Construction (NAWIC), the Girls Manufacturing Group at the Kawana Waters State College, Women’s A-League Melbourne City Football Club, as well as the Surf Her Way Organisation, run by Surfing Victoria. 

We also have sponsorships with sporting teams such as the CQ Capras, Kincumber Roo’s FC and the Country North Cowboys Police Rugby League Football Club. Sponsoring local communities allows Coffey Testing build stronger relationships with other major players and local businesses across the nation. 

Coffey Testing are also sponsors to major organisations that look to provide those within the construction industry access to the latest trends and insights. These organisational bodies include but are not limited to AustStab, Civil Contactors Federation (CCF), The Institute of Quarrying Australia, and the Queensland Major Contractors Association (QMCA). 

Our Australian Owned partnership is more than just a green logo – It represents our support and dedication to support other clients, suppliers and communities within the Australian economy. 

Learn more at https://coffeytesting.com.au/

To enquire about obtaining the complete February edition of the Australian Owned newsletter, please reach out to us at [email protected].

Small Aussie Businesses versus Multi-National Goliaths: Redefining the Narrative​

Small Aussie Businesses versus Multi-National Goliaths: Redefining the Narrative​

When you can’t compete on size, budget or “power”, how do small businesses compete versus the “big guys” to really connect with their customers, clients and guests? More importantly, how do small Australian businesses compete?

In the vast expanse of the business world, Aussie businesses often find ourselves cast as the underdogs in a ring dominated by heavyweight foreign competitors – even on our own home soil. It’s a classic tale of David versus Goliath, but in this case the fight is for growth prospects, recognition and market share. 

Even worse, the audience’s perception of the “little guy” has big implications beyond the basic profit line. It fails to acknowledge the invaluable contributions to the local and global economy that our Australian businesses are making and casts a shadow over their exceptional offerings.

At times this can seem like impossible odds. An almost self-fulfilling prophecy where the lack of recognition compared to the towering multinational entities lowers growth prospects leading to reduced market share and ultimately less brand loyalty and profits. 

But the odds can be changed. David can speak directly to the people. We can redefine the narrative once we know what will pique their interest…

The 2023 IAB Australia and Pureprofile Australian Ecommerce Report highlights the significance of superior manufacturing, environmental and social responsibility, innovation and marketing Australian ownership in the fight to bring consumer attention back home and back to the “little guy”. 

What does this mean? How exactly can we take action from the report? 

  1. Step onto the digital battleground to combat the marketing disparities. Search engines, social media and (most importantly) online reviews are great equalisers on the playing field – even against big budgets. A robust online presence is no longer a choice; it’s a necessity.  From optimising websites to leveraging social media platforms, our local heroes are embracing effective digital marketing strategies to make their mark and be seen. Innovation doesn’t need to just be a fancy new technical product, it’s absolutely digital transformation too. 
  2. Use local consumer knowledge to focus on quality: Rather than taking on the giants head-on, savvy Aussie businesses are identifying and targeting niche markets with niche services & products. These small businesses are asking themselves, “how do we service our customers, the way they actually want to be served?”. By offering specialised services that resonate deeply with the Australian audience, they are carving out unique spaces in the market. It’s a strategic move that emphasises quality over quantity (not just in manufacturing but in all aspects of business) that is allowing them to stand out in a crowd of competitors.
  3. Join forces with other local businesses: Pooling resources through collaborations has become a game-changer. Joint ventures and cooperative campaigns with fellow businesses or industry connections are amplifying efforts particularly in the marketing field. This unity is proving to be a force multiplier, enabling Australian businesses to reach broader audiences collectively. And the positives leveraged from collaborations extend far beyond just marketing – think shared assets, knowledge and practices that hit another one of the reports key areas: environmental and social responsibility.
  4. Lean into your Australian roots: Chasing an audience ready-made to consume Australian owned & made products and services is not just a given because of location. The consumer doesn’t always know how to find and buy local, even when they want to. It’s up to businesses to do more to shout from the rooftops that they’re Australian owned. While this can sometimes be challenging, services such as the Australian Owned Business Certification exist precisely to act as a guiding light for the public and provide additional support to businesses navigating the market.

Picture this: A small business from the heart of Australia desires to be resilient in the face of global competition. They take on the challenge to redefine what it means to be the “little guy” and utilise innovative approaches, increase their focus on sharing their story and maintain their unwavering commitment to excellence after fact-checking their offering with real Aussie customers. They invest in marketing, certifications and connecting with others who can boost their name. They emerge as pioneers, introducing fresh perspectives and innovative solutions to global challenges, all while contributing to the strength of the Australian economy. This is the story of Massel Australia. What a David moment. 

When you combine all of these elements you have a fantastic recipe for success. 

But if you were to take just one key thought away from this article let it be that one of the biggest factors we’ve seen consistently in business uplift is a strong support network. Whether that be from other local business collaborators or engaging with your customers as discussed, solid business mentoring or gaining an advantage through advocate services such as Australian Owned. 

And yes, we’re Aussie too! And our goal is to help other Aussie businesses stand out and be recognised. You can find out more about how Australian Owned and the Australian Owned Business Certification adds power to your business here. 

You can also read insights from business owners in the Australian Owned Business Pulse Survey, which speaks volumes: a resounding 96% of businesses report that certification with Australian Owned helps their business, and 92% attribute its role in attracting customers, for example. 

If you’re an Aussie business ready to showcase your resilience and commitment to excellence in the local landscape, stand tall with the strength and innovation of the Australian business community behind you! Connect today: https://ausowned.com.au/join-us/

Paving the Way for Australian Excellence: Coffey Testing

In the dynamic landscape of businesses contributing to Australia’s prosperity, Coffey Testing emerges as a beacon of commitment and positive impact. Their strategic decisions, dedicated practices, and unwavering allegiance to Australian values, are actively contributing to our nation’s growth and success.

Guided by the visionary leadership of CEO Dawn Watt, an integral part of the company for 15 years, Coffey Testing distinguishes itself not only through technical expertise but also through a commitment to diversity. With 40 female lab employees, including six in management positions across 12 labs, and 40% of the senior leadership team comprising women, the company exemplifies its dedication to fostering a diverse and inclusive workplace.

With strategically positioned laboratories across Australia, Coffey Testing’s focus reflects their dedication to strengthening and prospering Australia, actively contributing to the nation’s growth and success.

Coffey Testing’s dedicated teams across Australia are committed to contributing to local projects that lay the foundation for prosperous and fulfilling communities. A notable example is the North Rockhampton Sewage Treatment Plant (NRSTP) Project, a collaborative effort with Haslin, on behalf of the Rockhampton Regional Council. This initiative aims to expand and renew the sewage treatment plant, catering to over half of the Rockhampton population. Upon completion, the project will enable an additional 25,000 people to call Rockhampton home, exemplifying Coffey Testing’s commitment to enhancing the infrastructure that supports community growth and well-being.

Continuing their commitment to local projects, Coffey Testing’s Northern Territory team is actively involved in the expansion of the Angurugu Territory Families, Housing and Communities Office. Supported by the Department of Infrastructure, Planning and Logistics (DIPL), Coffey Testing collaborates with DIPL to conduct geotechnical testing in the remote community of Groote, Eylandt. This initiative involves testing across various project facets, laying the groundwork for the planned development of new demountables, car parking facilities, accessibility provisions, a shaded playground, privacy fencing and service upgrades. Their testing expertise ensures the necessary groundwork for these vital additions.  As a testament to Coffey Testing’s commitment to positive change and sustainable growth, this project is a vital contribution to economic development and community advancement.

Coffey Testing’s allegiance to Australia is not merely a business decision; it stands as a testament to their dedication to Australian values, the local business community, and the national economy. Placing safety and quality at the forefront, Coffey Testing ensures dependable testing processes for aggregates, soils and concrete.

In our ongoing quest for excellence, Australian Owned proudly highlights our valued Social Responsibility Partner, Coffey Testing, for adopting decisions and practices that significantly benefit Australia. They’re not just doing business; they’re making strategic choices that actively invest in our nation’s future.

The collaboration between Coffey Testing and Australian Owned underscores a shared commitment to the Australian business community, the nation’s economy, and its long-term success. By choosing Coffey Testing, clients not only benefit from top-notch services but actively contribute to the growth and prosperity of Australia

Explore more about this impactful partnership and Coffey Testing’s dedication to Australian values in their recent feature in Roads & Infrastructure Australia magazine.

Puss & Mew Distillery: Champion Victorian Distiller, Australian Distilled Spirits Awards 2023

Puss & Mew Distillery: Champion Victorian Distiller, Australian Distilled Spirits Awards 2023

In a triumph of innovation, resilience and craft, we are elated to announce that Puss & Mew Distillery, a valued member of the Australian Owned family, has been crowned the Champion Victorian Distiller of the Year at the Australian Distilled Spirits Awards 2023. This remarkable achievement is a testament to their excellence in the art of distillation.

Puss & Mew Distillery, named after the legendary British gin-seller Captain Dudley Bradstreet, achieved not only the coveted title but also an impressive array of medals, including 2 gold, 5 silver and 1 bronze. This accolade comes after overcoming significant hurdles, including health battles and the challenges posed by the global pandemic.

The Melbourne Royal Australian Distilled Spirits Awards, boasting a record-breaking 970 entries from 246 exhibitors across 11 categories, solidified Puss & Mew’s standing among the best of the best. The Champion Victorian Distiller title, recognises not only the quality of their spirits but also their contribution to the rich tradition of distilling in Australia.

Owner Deb Clayton expressed, “The last few years have been very challenging in a lot of ways, and we finally got to open our distillery after health battles and COVID and everything else. We hit the ground running and we’ve just been running since then. There’s always something new to do, something new to invent, new challenges, new recipes.”

Puss & Mew Distillery’s success is rooted in its commitment to crafting spirits that transcend expectations. The name itself, derived from the ingenious world’s first vending machine developed by Captain Dudley Bradstreet, reflects the distillery’s dedication to pushing boundaries in the pursuit of excellence.

Their success not only adds a vibrant chapter to Australia’s distilling heritage but also underscores the innovation and passion inherent in the Australian Owned family.

Congratulations to Puss & Mew Distillery on this well-deserved recognition as the Champion Victorian Distiller of the Year! Learn more about Puss & Mew Distillery at www.pussandmew.com.au.

The Path to Recognition: Service Businesses Staying Competitive in Aus

Title Image: The Recognition Service Businesses Deserve
Title Image: The Recognition Service Businesses Deserve

The Path to Recognition:
Services Businesses Staying Competitive in Aus

In an increasingly globalised world where national borders fade into the background, service-based Australian-owned businesses find themselves facing a unique dilemma.  The Australian identity, steeped in history and culture, has always been a source of pride and authenticity.  

However, while product certifications have thrived, the recognition of Australian-owned businesses in various service industries remains an elusive goal.  Many Australian-owned businesses face this predicament.  The consequences of this under-recognition can be significant.

The Elusive Recognition of Australian-Owned Businesses

In the bustling landscape of service industries, the concept of “Australian ownership” often gets lost in the shuffle.  Foreign-owned competitors seem to overshadow the contributions of local businesses, making it difficult for consumers to distinguish between the two.  As a result, Australian-owned businesses do not receive the recognition they deserve.  This imbalance not only impedes the growth of Australian-owned businesses, but also affects consumers’ ability to support the local economy effectively.

A Growing Desire for Australian-Owned Options

Consumers, increasingly mindful of the origins of the products and services they support, express a clear desire for Australian-owned options.  This desire is not rooted in bias or prejudice but in a genuine wish to support local businesses, contribute to the local economy and preserve Australian culture and values.

The 2023 IAB Australia and Pureprofile Australian Ecommerce Report identifies 58% of consumers express a preference for buying from Australian-owned businesses. This preference percentage surges to 69% among consumers aged 60-70 years.

Australian Owned Business Certification: A Natural Solution

Amidst this backdrop, Australian Owned Business Certification emerges as a natural solution, seamlessly addressing the problem without resorting to pushy tactics.  It’s not about undermining foreign businesses but rather, about levelling the playing field and ensuring that Australian-owned businesses get their fair share of recognition.

The Power of Certification

Australian Owned Business Certification is distinct from traditional product certifications. It serves as a testament to a business’s unwavering commitment to Australian ownership and values.  While other certification bodies tend to focus on tangible products, this certification embraces businesses in various service industries, ensuring a wider scope of recognition.

A Mark of Authenticity and Pride

The certification logo serves as a powerful visual cue, quietly reinforcing trust and loyalty. It is not about exclusion; instead, it is a symbol of authenticity and pride that resonates with Australian consumers and businesses alike.  In the realm of service industries, where products are not always the focus, this certification provides an invaluable means of showcasing your commitment to Australian ownership and by extension, the Australian economy.

The Gentle Path to Implementation

To fully embrace Australian Owned Business Certification, businesses in service industries can start by subtly incorporating the certification logo into their existing materials.  It’s a simpler process than one might think. For instance, the logo can be seamlessly added to quotes, invoices and online presences, instilling trust in clients and partners.  It can become a part of marketing collateral, email signatures and social media profiles, quietly conveying the dedication to Australian ownership.

A Unique Opportunity

In the midst of global competition, Australian Owned Business Certification offers service industries a unique opportunity to set themselves apart and communicate their commitment to Australian ownership.  There’s no need to push; the certification naturally facilitates trust and loyalty among customers and partners. It’s not about superiority but about promoting and preserving Australian values in a global marketplace.

We encourage service industries to embrace this opportunity and proudly promote their Australian ownership.  Together, we celebrate the spirit of Australian business ownership, resilience and innovation, ensuring that Australian-owned businesses receive the recognition they deserve.

Interested in getting your Service Business recognised? Find out more here:

Get Certified

SOFTLABS: IT Award Winner, Australian Owned Certified and Socially Responsible

Outstanding Information Technology Award Winner SOFTLABS, Australian Owned Certified and Socially Responsible

SOFTLABS, a leading Australian enterprise software company specialising in Industry Automation Solutions, ERP Implementation, Technology consulting, and software development, is proud to announce they have been awarded their Australian Owned Certification and recognised as a Social Responsibility Partner.

As an ISO 9001:2015 and 27001:2013 Certified company, SOFTLABS is dedicated to delivering quality systems that meet customer expectations while adhering to the highest standards of governance, integrity, and renowned technology practices. With a global delivery model and a passionate team of industry professionals, SOFTLABS is committed to serving business and IT companies worldwide in nurturing their vision and achieving their goals.

One of the key areas of expertise at SOFTLABS is digital transformation. Their experts work closely with clients to enhance their digital capabilities and build digital services that are simpler, clearer, and faster to use. By embracing new technologies and leveraging IoT capabilities, SOFTLABS helps organisations generate new business opportunities, develop proof of concepts, implement IoT solutions, ensure security, and leverage IoT data through data analytics for improved efficiency and additional revenue opportunities.

SOFTLABS offers ERP implementation services through Products and Solutions division [Epicor, Open Text, Grape, Sugar CRM] for Aged Care, Manufacturing, Distribution, Hospitality industries which have been delivered seamlessly for the past 32 years with over 400 plus customers across Australia, New Zealand and Canada. 

SOFTLABS’ Technology Consulting services has grown from strength to strength by providing on demand Technology consultants across Australia in State, Federal, Local Government and Corporates. With a focus on understanding client issues and developing customised solutions, their team of skilled consultants ensure projects are delivered predictably and efficiently, fostering success and eliminating surprises.

SOFTLABS also specialises in providing cybersecurity and independent testing services which further strengthens their ability to provide end-to-end solutions that meet industry standards and compliance guidelines. 

“At SOFTLABS, we strive to be a trusted business partner and advisor to each of our clients, delivering long-term value and services for sustainable existence,” said Garima Sharma, Director of Operations at SOFTLABS. “Being recognised as a Social Responsibility Partner with Australian Owned is a testament to our commitment to corporate social responsibility and our dedication to serving our clients, Australian communities, and the environment.”

In addition to this achievement, SOFTLABS takes great pride in announcing their recent victory at the City Suburbs Local Business Awards 2023, where they were awarded Outstanding Information Technology.  These awards, widely recognised and respected within the local business community, are a testament to the exceptional services provided by SOFTLABS.  The winners are determined based on voting, with the business receiving the maximum number of votes in their respective categories declared as the victor.  The judging process is fair and transparent, incorporating specific criteria, including information provided by each finalist and their online presence.  This recent accolade further highlights SOFTLABS’ ongoing commitment to excellence and their ability to surpass industry standards.

About SOFTLABS

SOFTLABS is a leading Australian enterprise software company with a global presence. With expertise in Industry Automation Solutions, ERP Implementation, Technology consulting, project management, software development, and assured services, SOFTLABS serves business and IT companies worldwide. Committed to delivering quality solutions and services, SOFTLABS embraces innovation, digital transformation, and best practices to help organisations achieve their goals.

For more information, please visit www.softlabs.com.au

Proudly Australian, Solar Bollard Lighting

Proudly Australian, Solar Bollard Lighting

Solar Bollard Lighting® has been named as one of the accomplished winners of the Proudly Australian Awards! The Proudly Australian Award recognises businesses that have actively worked to increase their Australian influence in their overall business operations. The award celebrates Solar Bollard Lighting’s commitment to sourcing local materials, using local support services, and manufacturing in Australia.

As an Australian-owned company, Solar Bollard Lighting has been designing and manufacturing premium industrial grade solar bollard lights for public spaces, government and commercial applications, and the mining, gas & oil industries for two decades. Their innovative products are powered only by renewable clean energy, including the world’s first all-in-one solar bollard light, the world’s first IK10 vandal-resistant solar bollard light, and the world’s first IP68 submersible solar bollard light.

Solar Bollard Lighting’s SBL2 Series submersible solar light is designed to withstand even the harshest environmental conditions, including flooding, cyclones, tidal surges, and tsunamis. When all other solar bollard and grid-powered bollard lights have failed, Solar Bollard Lighting continues to light up the night, every night, even when under water.

Solar Bollard Lighting’s commitment to Australian products and services is evident in their operations. They offer a uniquely versatile product line custom-designed to suit each project’s geographical location, levels of shading, and even seasonal snow coverage based upon the winter solstice month. Their clients only receive a genuine SBL2 Series solar bollard light that is “Fit for Purpose,” has a long operational life, reduces operational costs and environmental waste, and reduces their carbon footprint.

The Proudly Australian Award recognises Solar Bollard Lighting’s clear strategy for increasing their Australian influence and implementing initiatives that have resulted in a measurable increase in their use of Australian products and services. Solar Bollard Lighting’s innovative products, commitment to renewable energy, and dedication to Australian-made products and services make them a worthy recipient of the Proudly Australian Award.

We congratulate Solar Bollard Lighting on their award win and look forward to seeing their continued success in the future.

For more information about Solar Bollard Lighting and their award-winning products, visit their website at https://www.solarbollardlighting.com/.

Maker Port Douglas Takes Home the Best Emerging Business Award

Maker Port Douglas Takes Home the Best Emerging Business Award

Maker Port Douglas, a locally-owned art and homewares store, has recently been announced as the winner of the Best Emerging Business award. This award recognises recently established businesses that have shown a commitment to supporting the Australian economy by engaging local support services, choosing local suppliers, and sourcing local ingredients/materials. Nominees should have a clear strategy for increasing their use of Australian products and services and have demonstrated a proactive approach to supporting the Australian economy.

Raine Ward, the owner of Maker Port Douglas, is a 19-year-old entrepreneur who has dedicated herself to showcasing the talents of local and Australian artisans and designers. Since opening in July 2020, Maker has supported over 130 small businesses and only stocks products that are primarily made in Australia or by Australian-owned businesses with a commitment to sustainability and ethical practices.

In the midst of the pandemic, Raine and her mother Donna Ward, felt compelled to design a space to showcase the talents of their local makers after their local artisan markets had closed down. They opened a beautifully curated bricks and mortar store in the heart of tropical Port Douglas, providing a platform for local artisans to showcase their work.

“It’s fundamental to us that Maker only stock products that are primarily made in Australia or at least by Australian owned businesses who are working consciously to keep their environmental footprint small and who are working closely with their artisans, in an ethical and sustainable manner. By collaborating with local and Australian suppliers, we are proud to be putting our money back into our region and country,” Raine explains.

Maker Port Douglas has become more than just a store, it has organically grown into a community of like-minded people who love to promote the power of creativity & collaboration. The ‘Meet the Maker’ blog on their website features stories from all of their brands, providing another level of transparency to their customer’s shopping experience.

Maker Port Douglas is not only supporting the Australian economy, but they are also providing a space for local creatives to come together and foster new friendships. They now offer ‘Make, Paint & Pour’ classes outside of store hours to encourage creatives to come together in a relaxed environment.

“We are thrilled to receive this award and grateful for the recognition of our commitment to supporting local and Australian businesses. Our goal has always been to provide a platform for our local makers to showcase their talents, and we are excited to continue to grow and support our community,” Raine said.

Congratulations to Maker Port Douglas for their dedication to supporting the Australian economy and for creating a space where creativity and collaboration can thrive. We look forward to seeing what the future holds for this emerging business. https://www.makerportdouglas.com/

Penrite Oil, Proudly Australian

Penrite Oil, Proudly Australian

Penrite Oil, an Australian owned and operated automotive lubricants manufacturer, has been awarded the Proudly Australian Award, in recognition of their commitment to increasing their Australian influence in their overall business operations.

The Proudly Australian Award recognises businesses that have demonstrated a proactive approach in sourcing local ingredients and materials, using local support services, and manufacturing or producing in Australia. Nominees must have a clear strategy for increasing their Australian influence and have implemented initiatives that have resulted in a measurable increase in their use of Australian products and services.

Penrite’s commitment to quality and their dedication to using locally sourced ingredients and services have made them a deserving winner of the award. From their manufacturing plants in Melbourne and Brisbane, 6 company-owned warehouses, and several third-party logistics warehouses across Australia, Penrite has established itself as a trusted and reliable provider in the industry.

Les Mecoles founded Penrite in 1926 from his parents’ home in St. Kilda, Melbourne. He began making the first batches of oil on his mother’s kitchen stove and delivering them using his father’s wheelbarrow. Oils were manufactured from quality Pennsylvania (PEN) base stocks, and only the right oils (RITE) were ever sold to customers. This dedication to quality earned PENRITE widespread trust and respect.

Under the leadership of John and Margaret Dymond, who acquired Penrite in 1979, the company launched premier ranges including HPR (High Performance Range), Enviro+ engine oils, 10 Tenths Racing oils, motorcycle engine oils, and gear oils and transmission fluids.

In 2018, Penrite acquired the Lightning Cleans brand, with the vision of making Lightning synonymous with cleaning, care, and protection.

As Penrite approaches its 100th year anniversary in 2026, the company remains committed to providing quality oil products and excellent service to its customers. The award is a testament to the company’s continued efforts to support the local economy and increase their Australian influence in their operations.

The Dymond family and the entire Penrite team should be proud of their well-deserved recognition. Congratulations to Penrite Oil for winning the Proudly Australian Award! Learn more about Penrite Oil and their team at https://penriteoil.com.au/.