Australian Owned is an initiative that was created during one of the most turbulent times in Australia’s history.  During that time, we realised that the over reliance on international trade, products and services could not be maintained as the status quo. Even though we are out of the recession and the recovery has begun, there are still many challenges that lie ahead.

The purpose of this initiative is to not only support the Australian business community and help rebuild the economy but to bring about the change that is needed to strengthen local communities with jobs and investment and contribute to the long-term prosperity of this country.

We know that there has always been a preference by the Australian public to support locally owned businesses, however there has not been a clear-cut way of identifying them amongst confusing marketing campaigns and sometimes misleading claims from companies.  For this reason, the licensee certification was introduced as a way to communicate authenticity to consumers and businesses alike. A simple way to connect people to genuine Aussie-owned businesses.