The Chapell family has been involved in the surf industry of Western Australia since the mid-1990s, operating multiple surf shops for over 25 years. It was in these stores the family recognised difficulties in sourcing genuine Australian boots made from premium grade sheepskin, despite the number of Australian designers and manufacturers creating quality products. It was from here that 'Aussie Uggies' was born. Now dedicated to making it easier to purchase high-quality, Australian-made sheepskin footwear and accessories across multiple bootmakers. Genuine sheepskin products are now at your fingertips.