The RID difference: RID's distinctive formula has consistently provided the brand with an innovative advantage, offering Antiseptic Bite Protection to discerning individuals who seek an effective repellent combined with added care. The experts in insect repellent. Superior Formula - RID® effectively controls and repels mosquitoes, flies and other insects by using a superior formula of the highest quality DEET combined with a fly repellent and healing medicinal ingredients containing antiseptic to prevent inflammation. Over 60 years of expertise - The RID difference has also long lived in its Australian heritage, growing up with Australian’s since the mid 1950’s, it was the familiar magenta pack, that was relied upon to repel biting insects and found in medicine cabinets everywhere. Trusted by you - Our enviable reputation of a quality product, a well-respected brand in a highly competitive category is a great achievement that has evolved simply because ‘it works’.