AO Identification Number: 08272

Entity Trading Name: Private Brands

ABN: 74 159 691 620

AO Status: Approved

Entity Type: Wholesale Trade

AO Active Date: 6 February 2024

State: National

In 2016 Private Brands Pty Ltd recognised the market demand for a next-level PPE brand focused on user safety, comfort and reliability; delivered through product certification, innovation and tailored support. The brand Force360 was Designed To Protect Australia's modern workforce and provide an independent offering that distributors could make their own and go to market with leading, innovative products and compete against traditional multinational brands, with the security of exclusivity and increased margins.