FOXY BEGINNINGS keepsakes are the epitome of bespoke children’s products and every beautiful creation is lovingly handcrafted by our talented women artisans. This WA-based business was founded in 2019 by Mana Simpson, as a passion project after the birth of her daughter. An aerospace engineer with an MBA, who worked full-time whilst being a new mum - Mana decided to combine her passion for sustainable and eco-friendly children's toys with her drive for gender equity and a desire to empower women in marginalised communities. Focused on style, sustainability and philanthropy, she conceptualised a brand which combined ethical employment practices, unique designs, earth friendly materials and high-quality craftswomenship in a philanthropic business model.